Pitchle

Short-form video looks simple because the incumbents make it look simple — building it independently means solving capture, compression, storage economics, discovery, moderation, messaging, and payments across two app stores all at once.

• In-app video recording with client-side compression before upload
• Event-based discovery with GeoNames-powered location search
• Social layer — comments, direct messaging, push notifications, blocked users and agreements
• Three payment rails: StoreKit/Play Billing, Stripe, and Apple Pay via a server-side Cloud Function
• Cross-version data migration service for evolving local data models
• Firebase-backed auth, storage, messaging, analytics, and crashlytics